21st-Century Digital Marketing for Sustainability Overview This guide is your complete playbook for using digital marketing to drive real sustainability impact. Rooted in cutting-edge scholarship, systems thinking, and Green Project Management’s P5 Standard, it shows nonprofits, social enterprises, B Corps, and purpose-driven organizations how to communicate with urgency, build trust, and deliver regenerative value. What’s Inside ✅ Winning Strategies: Adapted from Coe & Wiesel’s public-sector playbook to the digital marketing landscape. ✅ Message Frames That Work: Hope, co-benefits, justice, urgency-with-agency, transparency, and social norms — explained with literature-based evidence. ✅ Practical Tools: Persona templates, lean change experiments, value stream mapping, Pareto analysis, and systems thinking applications for campaigns. ✅ Infographics & Visual Aids: Minimalist, professional visuals to explain complex ideas quickly. ✅ Checklists & Prompts: 30-day journal and reflective team questions to embed sustainable marketing practice. Why It’s Different Unlike generic digital marketing manuals, this guide is built for organizations that want to do more than sell — they want to repair ecosystems, restore communities, and regenerate prosperity. By blending academic rigor with actionable frameworks, it equips teams to align campaigns with P5 (People, Planet, Prosperity, Processes, Products) and avoid the pitfalls of greenwashing. Perfect For Nonprofits seeking to amplify mission-driven campaigns. B Corps and social enterprises aligning marketing with impact goals. Sustainability leaders looking for ethical, effective, and evidence-based strategies. Educators and students bridging marketing, public policy, and sustainability practice. ✨ Tell stories that matter. Build campaigns that last. Deliver value that regenerates.